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HelloFresh

Global campaign for the Back to School season.

Client: HelloFresh Group
Agency: In-house Creative Studio
Team: Doug Perkul, Paul Dersidan, Joana Vieira da Costa, Matthew Fox, Ummi Shaharun, Christine Stamati, Danil Moratsev, Stefania De Gaspari, Ciaran MacGuire, Predrag Petkovic
Director: Dan French
Photography: Katia Wik
Production: Le Berg
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Concept, Design, Art Direction

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Eucerin

Global rebranding for Eucerin, a revamped look and feel of the brand across multiple touchpoints.

Client: Beiersdorf
Agency: Wunderman Thompson
Team: Myriam Fynecontry-Herke, Paul Dersidan, Tiffany Chung, Melisa Gray-Ward, Lara Seyler
Photography: Jana Clevé, Julia Keltsch
Production: The Gram, Peoplegrapher
Post production: Retouched Studios
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Concept, Design, Art Direction

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Oki

Visual identity for Oki, sunglasses and eyewear store.

Client: Oki Vision
Agency: Blau
Team: Paul Dersidan, Adrian Diac
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Design, Art Direction, Packaging

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Kaspersky

‘Meet the Luckies’ global digital campaign. You can be lucky online for a while, but luck can’t last forever unless you got Kaspersky Total Security.

Client: Kaspersky
Agency: Wunderman Thompson
Team: Winnie Tsang, Paul Dersidan, Tom Barnfield
Director: Eoin Glaister
Production: Stink
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Art Direction

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Nivea

Campaign for the launch of Nivea’s Fresh Blends showers — made with naturally derived ingredients and sustainable packaging — on the European markets.

Client: Beiersdorf
Agency: Wunderman Thompson
Team: Myriam Fynecontry-Herke, Paul Dersidan, Bianca Bartolo, George Harding
DoP: Joachim Berc
Production: Stereo Films
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Concept, Design, Art Direction, Web Design

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Golden Mind

Album cover for electronic music producer and sound designer Yvat.

Label: Pikotako
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Concept, Design, Art Direction

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Mini

Global social media guidelines.

Client: BMW
Agency: KKLD
Team: Paul Dersidan, Anne Marie Longtine, Shermaine Heng, Logan Woods
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Concept, Design

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Natural Nutrition

Visual identity for Romanian line of natural, hand made cosmetics.

Client: NN Cosmetics
Agency: Blau
Team: Paul Dersidan, Adrian Diac, Sabina Hesse
Illustrator: Paula Duță
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Concept, Design, Art Direction, Packaging, Web Design

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Logofolio

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East of Kitchen

Visual identity for EoK, a cooking blog and catering service.

Client: EoK
Agency: Blau
Team: Paul Dersidan, Adrian Diac
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Concept, Design, Art Direction, Packaging, Web Design

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Stockholms Bokmässa

Poster and other materials promoting Romanian Cultural Institute’s exhibition stand at Stockholm’s BookFair.

Client: Romanian Cultural Institute
Agency: Blau
Team: Paul Dersidan, Adrian Diac, Eva Leonte
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Concept, Design

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AdPrint

Submission for AdPrint festival — ‘Enjoy The Beauty Of Print’.

Client: AdPrint
Agency: Blau
Team: Paul Dersidan, Adrian Diac
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Concept, Design

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Isidore Isou: Hyper Graphic Novels 1950 – 1984

Cover and book design for Isidore Isou’s Hyper Graphic Novels.

Client: Romanian Cultural Institute
Agency: Blau
Production: HS Grafiska
Softcover, 136 pages, 20 x 24 cm — 7.9 x 9.5 in, Offset
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Book Design

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Selenic

A solid typeface with a clean look, interesting texture and quick impact. Friendly but also aggressive it is best suited for massive headlines, fashion photography, album covers, logo design or any other typographical work on digital and print. The complete character set has 380 glyphs.